IS APPLE REALLY INNOVATING OR BORROWING IDEAS? :PLUMBING

Apple in its Worldwide Developer Conference didn’t announced any new trendy technology, but they rather introduced a messaging app which rather look like a borrowed concept from apps like whatsapp and snapchat.

 The features borrowed are WhatsApp's voice and video messaging, and Snapchat's disappearing messages.

The blogosphere is notably buzzing, and WhatsApp CEO even composed an angry tweet, but the reality is that Apple did what it believes is the right thing by its users and shareholders - it incorporated functionality into the apps, even if the functionality originated elsewhere.

But Apple did show off several new, important behind-the-scenes technologies today—let’s call it app plumbing. These include:

·         Extensibility, so apps can talk to each other and borrow each others’ features.

·         Swift, a new, faster programming language.

·         CloudKit, a simple back-end cloud service for app programmers, similar to Facebook’s Parse.

·         Widgets, which will allow apps to have simple interactive features in the iOS lock screen.

·         Fingerprint identity for apps, powered by Apple’s TouchID sensor.

·         HomeKit, a hub for home automation and security apps, services, and devices.

·         HealthKit, a hub for health and fitness apps, services, and devices.

·         Better app search and discovery in the App Store, which could drive more downloads.

·         Better beta-testing tools which will make app production less complex.

·         Metal, a tool for more intense graphics capabilities.

Many of these new improvements will never be known to their users. They will, however, lead to better, more useful, and more entertaining products in the future. And that’s the point.

            

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